Tuesday, January 18
Time Topic (Main Conference) Speakers (Parallel Track)
8:15am Registration & Exhibition    
  Master of Ceremonies Andrew Schorr, Patient Power  
8:45am Opening Words Stephen Galli,
Stanford Hospital & Clinics
  PLENARY SESSION   Personalized Medicine Tutorial
8:50am Keynote: Personalized Medicine: From Theory to Practice Ralph Snyderman, Duke University Master of Ceremonies:
Keith Strier, Deloitte LLP
9:10am Keynote: Future of Translational Research and Personalized Medicine John Niederhuber, Inova Institute for Translational Research & Personalized Medicine 9:00
Biomolecular Fundamentals
Cell biology, Basics of Biomolecules
The Human Genome & the Genomic Machine
Michael Goldman, SFSU
9:30am Will The Accelerating Forces in Biotech and IT Overpower The Friction Embedded in Our Healthcare System? Randy Scott, Genomic Health 9:30

The Technologies of Molecular Biology PCR, IHC,Microarrays, Gene Expression Testing Models: Invitro and Invivo Next Generation Sequencing
Rich Rava, Artemis Health Inc.

9:50am Break, Exhibition and Networking   10:00 Break
10:30am The Battle for Personalized Medicine:
Key Factors for Winning
Mara Aspinall, On-Q-ity, Inc. 10:30 Systems Biology & Bioinformatics Key Concepts Jeff Shrager, Stanford University
10:45am Complete Genome Sequencing
and Novel Insights into Cancer
Clifford Reid, Complete Genomics
11:00am Panel: How Innovations in Detecting a Tumor’s Molecular Malfunctions are Impacting Cancer Research and Therapy Moderator:Gail Maderis, BayBio
Alexis Borisy, Foundation Medicine
Hartmut Juhl, Indivumed
Peter Hirth, Plexxikon
Steven Binder, Bio-Rad Laboratories
11:00 How Current Genomic Technologies Deployed in Personalized Medicine to Improve Clinical Care Peter Tonellato Harvard Medical School
11:30 Employing Molecular Technology for Diagnostics and Targeted Drug Discovery Maureen Cronin, Foundation Medicine

Using Predictive Diagnostics to Enable Therapeutic Proof of Concept in Cancer Subpopulations

Garret Hampton, Genentech

12:00pm Lunch/Exhibition   12:00 Lunch
1:00pm P4 Medicine (Predictive, Personalized, Preventive, & Participatory) Is Catalyzed by Emerging Strategies and Technologies Lee Hood, Institute for Systems Biology
1:20pm Single Cell Biochemistry and Pathology Defines New Standards of Care in Cancer and Autoimmunity Garry Nolan, Stanford University 1:00 Patent Principle Applications to Biotech
Joseph Bach,
Nixon Peabody
1:30pm Stem Cells and Regenerative Medicine: Applications to Human Health Renee A. Reijo Pera, Stanford University
1:40pm The Promise of Advanced Proteomic Technologies for Cancer Care and Beyond Paul Kearney, Integrated Diagnostics   COMPANY PRESENTATIONS
1:50pm Potential Business Models for Successfully Competing in the Biomarker and Companion Diagnostics Areas Martin LeBlanc, Caprion Proteomics 2:00 Accelerated Medical Diagnostics
2:00pm Technologies for Targeted Discovery:  How to Increase Disease Relevance Mary Haak-Frendscho, Takeda Pharmaceuticals San Francisco 2:15 Agendia
2:10pm Next Generation Sequencing and Beyond: Implications for Personalized Medicine Hugh Martin, Pacific Biosciences 2:30 Break, Exhibition and Networking
2:25pm Break, Exhibition and Networking   3:00 Analytics Plus
3:00pm Translational Medicine and Creative Disruption at NIH Kathy Hudson, NIH 3:15 Atossa Genetics
3:20pm Panel: Personalized Medicine: The Next Decade? Moderator: Sue Siegel, MDV
Brook Byers, KPCB
George Church, Harvard Medical School
Lee Hood, Institute for Systems Biology
Kathy Hudson
Ralph Snyderman, Duke University
3:30 SelfOptima
3:45 MDx Health
4:00 Enlis Genomics
4:20pm The Challenges of Using Personal Genetic Information in Clinical Decision Making Michael F. Christman, Coriell Institute for Medical Research 4:15 Eutropics
4:30pm Consumers, Genomes and Research: The Power of Numbers for the Future of Personalized Medicine Anne Wojcicki, 23andMe 4:30 DNA Electronics
4:50pm Exhibition and Networking      
5:15pm Closing    
5:30pm Tour Stanford University Medical School's Immersive Learning Simulation Center (by invitation only)
6:30pm VIP reception honoring Dr. George Church (by invitation only)    
Wednesday, January 19
8:15am Registration & Exhibition      
  Master of Ceremonies David Ewing Duncan    
8:40am Honorary Keynote George Church, Harvard Medical School    
9:00am Opening Words Edward Abrahams, Personalized Medicine Coalition    

The FDA’s Path to Personalized Medicine, Regulatory Science & Emerging Technologies

Carlos Pena, FDA 9:00

NCI SBIR Presentation and Q&A


Challenges and Dilemmas Facing Emerging Companion Diagnostics Tests

Brian Buxton, Easton Associates, LLC 9:15 Auxogyn

Personalized Medicine Investment & Innovation Via Patent Policy: A Balance of Incentivizing Investors and Ensuring Access

Michael Shuster, Fenwick & West LLP 9:30 Fluxion Biosciences
9:45 FortressLinQ
10:00 Break, Exhibition and Networking
10:00am Break, Exhibition and Networking
10:30 Gamma Medica Inc.
10:30am Payer's Centric Approach Strategy for Accelerating Market Acceptance of Molecular Diagnostics Larry Leisure, AccelusHealth Partners 10:45 Genia Technologies
10:45am Clinical Effectiveness Trials: Integrating Clinical Benefits with the Economic Implications of PM Felix Frueh, Medco 11:00 INRange Systems

Panel: Aligning the Regulators and Industry
to Accelerate Personalized Medicine Benefits

Moderator: Patrick Terry, Scientia Advisors LLC
Jeffrey Gibbs, Hyman, Phelps & McNamara
Peter Schad, RTI Intl.
Eric Lai, Gen-Probe
Sheila Walcoff, McDermott Will & Emery
11:15 SureGene LLC
11:30 Lead Horse Technologies
12:00pm Lunch/Exhibition   11:45 Medivo
  PERSONAL WELLNESS   12:00 Lunch/Exhibition
1:00pm The Information Based Transformation to Personalized Healthcare Brett Davis, Oracle Health Sciences 1:00 DNA Genotek
1:20pm The Risks and Opportunities of Using Health Information Over the Internet as a Key Care Component George D. Lundberg, MedPage Today 1:15


1:35pm Genomic Discovery of Exceptional Longevity:
Therapeutic, Social and Economical Implications
Nir Barzilai, Albert Einstein College of Medicine 1:30 Ohmx
1:50pm Personal Omics: Integration of Different Omics Profiles for Understanding Human Disease Mike Snyder, Stanford University 1:45 OncoHealth
2:05pm Panel: Patient Empowerment: Creating Informed
and Active American Healthcare Consumers

Moderator: Andrew Schorr, Patient Power
Bonnie Addario, Bonnie J. Addario Lung Cancer
Beth Anne Baber, Nicholas Conor Institute
Paul Billings, Life Tech
Chris Hempel, Addi and Cassi Fund
Marty Tenenbaum, CollabRx

2:00 Optimata
2:15 Sanovas Surgical Technologies
2:30 Break, Exhibition and Networking

Break, Exhibition and Networking


3:00 VitaPath Genetics
3:05pm How Participatory Medicine Can Improve Quality and Reduce Costs of Health Care Delivery Clay Marsh, Ohio State University Medical Center 3:15 Vivia Biotechnology
3:25pm The Role of the Consumer in Building a Learning Healthcare System Peter Neupert, Microsoft    
3:40pm Closing Notes Patrick Terry, Scientia Advisors LLC    
3:45pm Only the TOP 3 companies chosen will advance to the finals:
TOP 3 Company Presentations
Melinda Richter, Prescience International
Judging Panel:
Rowan Chapman, MDV
Paul Hastings, OncoMed Pharmaceuticals
Yael Weiss, Merck & Co., Inc
John Steuart, Claremont Creek Ventures
4:15pm Award Committee Feedback Judges + audience voting for the winner    
4:45pm PMWC 2010 Winner Update - QuantaLife      
4:50pm PMWC 2011 Award Winner Announcement      
5:00pm Closing      
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